Elevate your creative projects from concept to completion with Charlie Howlett, Vice President and Creative Director at Schaefer Advertising Co., in an engaging workshop designed to refine your approach to creative work. Discover the strategies that have made Schaefer Advertising a leader in the industry, focusing on a methodical and consistent approach to ensure the highest chances of success for your ideas. This session will cover everything from initial setup to the final presentation, emphasizing the importance of thorough preparation, deliberate execution, and clear communication to turn great ideas into compelling creative solutions.

Key Takeaways:

• Learn the critical steps for setting up your project for success, including defining a creative brief, organizing assets effectively, and ensuring clarity through the right questions.
• Understand how to select the most suitable software for your project, considering factors like medium (print vs. digital), usage, and collaborative needs.
• Master the art of selling your creative work, including building a persuasive narrative, removing client barriers, and ensuring your ideas are understood and appreciated.

Delve into the realms of graphic design, video content creation, storytelling, and photography. Chris empowers participants to unlock their creative potential and drive impactful change within their organizations.

This workshop is tailored for current or future creative directors and managers in commercial advertising, sports, media, and entertainment industries. It’s designed for those who aspire to lead world-class creative teams and set industry trends.

• Crafting Excellence: Explore photography, graphic design, and video creation.
• Building Culture: Cultivate a productive and purposeful creative environment.
• Collaborative Approach: Break down silos and foster teamwork.
• Communicating Value: Learn to articulate creative worth to decision-makers.
• Driving Results: Define metrics and use data to demonstrate creative ROI.

Unlock your potential and take your career to championship levels.

Get a tactical insider perspective from Bill Kenney, the founder of the global B2B brand agency Focus Lab. Bill has worked his way up from small local mom-and-pop clients to some of the most recognized tech names in the industry, such as Marketo, Salesloft, Frame.io, Netflix, and more.

Coming off the launch of his new book, “Conquer Your Rebrand,” Bill is ready to facilitate a straight-from-the-horse’s mouth workshop. Exercises will include…

• How to structure a successful round 1 of design.
• How much is too much to show/explore.
• How to build a successful narrative to pair with the design.
• Where strategy leads, and design takes over.
• What questions to ask when meeting with the client.
• How to correct course when things go sideways.
• Iteration versus perfection.
• All the other pieces that are involved in a branding process. (as much as we can fit in, anyways)

Note: Bill is as transparent and authentic as they come. Be ready to fully engage, ask questions, and extract as much as you can in this workshop.

P.S. Everyone joining this workshop will receive a personal copy of his book, signed by him to you!

Are you ready to take your design agency to new heights of success? Join us for our intensive workshop, “How to Run a Design Agency,” where you’ll gain invaluable insights and practical strategies to attract, convert, and scale your agency. Whether you’re an established agency owner, a freelance designer looking to expand, or an entrepreneur venturing into the world of design, this workshop is tailored to meet your needs and empower you with the knowledge and skills necessary for sustainable growth.

In this workshop, we’ll delve into the intricacies of running and scaling a design agency, covering everything from niche targeting and sales tactics to scaling strategies and effective marketing techniques. Here are some of the key topics we’ll explore:

• Niche Targeting: Identify lucrative markets within design.
• Sales Systems: Develop tailored strategies for lead generation and pricing.
• Scaling Strategies: Optimize cash flow and secure larger accounts.
• Marketing Mastery: Master impactful campaigns across various channels.
• Networking and Collaboration: Connect with industry peers for potential collaborations.